CF Napa Reimagines Design for Gold Country Winery
Convergence Vineyards came to CF Napa to completely reimagine their packaging design. The winery is located in Plymouth – a slightly off-the-beaten-path oasis in California’s gold country. Its outdoorsy clientele is drawn to the winery for its approach to winemaking – no frills, just excellent wine. The new design needed to capture the natural beauty of the locale and a more modern aesthetic while maintaining the approachable sensibility the brand’s loyal customers know and love.
CF Napa designed the new label with a monoweight illustration inspired by National Park patches. The scene depicts the estate’s namesake — the convergence of three creeks on the property, framed by the Sierra Nevada mountain range. The contemporary illustration creates a fresh expression for the brand while still communicating a nostalgic, friendly, and outdoorsy sensibility to their consumers.
Drink With Your Eyes®
